Hello fika!
After some months, I finally open fika to the world ⎯ last quarter
“Fika” is a Swedish tradition where you take time out of your day to socialize with friends, family, or colleagues over a cup of coffee or tea. It's a time to relax and enjoy the company of others.
But why "fika" for this product? Well, coining new names is important. It sheds light on the invisible and lays the building blocks to create narratives upon. Let's talk how I got there.
The dark forest
One of these neologisms is "Dark Forest", which was popularized in 2008 by Liu Cixin when he published a book of the same name.
The "Dark Forest" is a hypothesis that tries to explain why we haven't found alien life despite how likely it should be (the Fermi Paradox). It uses a metaphor: in a dark forest, full of hostile predators, one wouldn't make themselves known to others, as it would mean certain death.