Antimemetics
https://nayafia.substack.com/p/introducing-antimemetics-my-new-book Introducing: Antimemetics (my new book!) It's easier than ever to share ideas. One of Charlie Munger’s most powerful mental models is to “Invert, always invert.” This book does exactly that by exploring the antithesis of memes: antimemes. These are ideas that, instead of spreading easily, fail to be retained. Individually or collectively.
I’m only halfway through this book, but I can already recommend it. It’s packed with fascinating concepts that make your brain bubble and sizzle. It touches topics that feel very close to fika: building an alternative to the hostile and chaotic meme overloaded internet.
In a world where the Wario/Mario dichotomy exists, I can’t help but feel it was a missed opportunity to call them Wemes. But that’s not on the author: the name comes from the novel There Is No Antimemetics Division.